One of the benefits of LinkedIn advertising is its lead capture forms, a built-in feature that auto-fills with a user’s account information rather than sending them to a landing page and having them fill it out there. LinkedIn is an excellent paid advertising platform for lead generation, especially in terms of B2B audiences. Instead, it leverages what users choose to share in order to give advertisers better targeting and relevance. Self-reported data can also be a more accurate and reliable form of personal information, as LinkedIn doesn’t have to infer data about gender, industry, job titles, and the like. But with LinkedIn, the privacy and security concerns are fewer, because the platform relies on data reported by the users themselves rather than data collected from across the internet. Compared with list targeting on other ad platforms, LinkedIn’s email targeting is a major benefit to advertisers.Īs we mentioned earlier, third-party data is a primary concern for both advertisers and audiences. You can upload either your own customer list of email addresses or a list of companies you want to target, and LinkedIn matches your data with the self-reported data contained in its platform. While LinkedIn isn’t the only ad platform offering email list targeting - where you upload a list of your own email addresses - but it certainly offers one of the best in terms of matching email addresses to the actual owners. Likewise, you can exclude specific industries or job experience from your targeting parameters. You can exclude those with entry level positions, so your ads only show to the most relevant audience. Let’s say you want to reach people on LinkedIn with a specific job title, but you only want to show ads to those in senior roles. Inversely, it also allows you to exclude identifiers in order to serve highly targeted ads. LinkedIn is the only social platform offering ad targeting by industry, job title, seniority, job experience, and other identifiers. Benefit #1: Incredibly Granular Targeting Marketing spends aside, let’s take a deeper dive into the specific benefits of LinkedIn advertising, so you can decide if this paid social strategy is right for your business. Clearly, the cat’s out of the bag: the benefits of LinkedIn advertising are undeniable, and businesses are affirming it with their pocketbooks.
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